Piyush Pandey, Padma Shri recipient who revolutionised Indian advertising, passes away at 70

Indian advertising icon Piyush Pandey, the driving force behind Ogilvy India for over four decades, has passed away at 70. Renowned for transforming English-centric ads into relatable narratives reflecting Indian life and emotions, Pandey infused campaigns for brands like Fevicol and Cadbury with warmth, humor, and humanity, making them cultural touchstones.