Personalisation is the future, banks have to be present where the customer is engaged
- Posted on March 4, 2025
- By Financial Express
- 1 Views
Personalisation is the future, banks have to be present where the customer is engaged
The rise of mobile phones has led to increased customer expectations, pushing banks to adapt and reach customers where they are. HDFC Bank’s CIO, Ramesh Lakshminarayanan, emphasizes the need for banks to engage with customers on their preferred platforms and utilize AI and Gen AI for hyper-personalization.
