Pepsi Drops Sponsorship of London Music Festival Headlined by Ye

Major beverage corporation Pepsi withdrew its financial backing from London's Wireless Festival following significant backlash over the booking of controversial rapper Ye. The decision came after Prime Minister Keir Starmer expressed serious concerns regarding the artist's documented history of making antisemitic and racist statements. This sponsorship pullback reflects growing corporate accountability and the music industry's response to public pressure regarding artist conduct and controversial statements.