‘People pay to be told lies’: the rise and fall of the world’s first ayahuasca multinational
- Posted on July 3, 2025
- By The Guardian
- 1 Views
‘People pay to be told lies’: the rise and fall of the world’s first ayahuasca multinational
The long read: Alberto Varela claimed he wanted to use sacred plant medicine to free people’s minds. But as the organisation grew, his followers discovered a darker reality
