Panicked about losing GPT-4o, some ChatGPT users are building DIY versions. A psychologist explains why 'feel-good hormones' make it hard to let go
- Posted on February 10, 2026
- By Fortune
- 2 Views
Panicked about losing GPT-4o, some ChatGPT users are building DIY versions. A psychologist explains why 'feel-good hormones' make it hard to let go

A frenzy of devoted GPT-4o fans are begging OpenAI not to pull the plug.