Opinion: Why TikTok substitute RedNote was always going to be a short-lived fad in the West
- Posted on February 9, 2025
- By The Globe and Mail
- 4 Views
![](https://www.theglobeandmail.com/resizer/v2/N2JI5H4EYBDQ5DZ3ZDUN7K5KIQ.jpg?auth=06d58ff43d1badc6500336dd51b245c45835411e532d96b9a9bbeeff0ac96ca9&width=560&quality=80)
Opinion: Why TikTok substitute RedNote was always going to be a short-lived fad in the West
![](https://www.theglobeandmail.com/resizer/v2/N2JI5H4EYBDQ5DZ3ZDUN7K5KIQ.jpg?auth=06d58ff43d1badc6500336dd51b245c45835411e532d96b9a9bbeeff0ac96ca9&width=560&quality=80)
RedNote will need to invest in creating a multilingual interface with features that serve international users, as well as algorithm tweaks, to sustain its international appeal