'Old-school romance feels special': What is the controversial 'princess treatment' and why is Gen Z obsessed with it?
- Posted on July 19, 2025
- By BBC News
- 1 Views

'Old-school romance feels special': What is the controversial 'princess treatment' and why is Gen Z obsessed with it?

The social-media phenomenon has been growing online – part etiquette trend, part relationship aspiration, part fairytale. Is it empowering, a bit of fun, or something more sinister?