North Central University of Naperville? NCC considers name change as it grapples with brand recognition, identity

As North Central College examines its image and identity as an institution, the school is considering the possibility of changing its name to include “Naperville” or “university.” The evaluation’s part of a larger strategic effort by the university to improve itself and ensure its long-term success. While nothing is set in stone, the idea of a name change has been suggested in a survey that ...