Nike’s Debut Lego Brick Playset Sells Out In Minutes, Strengthening Nike’s Youth Appeal
- Posted on July 2, 2025
- By Forbes
- 2 Views

Nike’s Debut Lego Brick Playset Sells Out In Minutes, Strengthening Nike’s Youth Appeal

Two industry giants, Nike and LEGO, release their first co-branded LEGO playset with a Nike x LEGO sneaker to drop in August as the multi-year partnership gears up.