Nike lost its iron grip on the world of sport — this is how the brand is clawing it back
- Posted on March 27, 2026
- By The Sydney Morning Herald
- 3 Views
Nike lost its iron grip on the world of sport — this is how the brand is clawing it back
Focusing on fashion sales rather than shoe innovations has cost Nike dearly in recent years. Now its CEO is racing to regain the public’s tick of approval.
