Nike is denied trademark for Bronny James 'b9' logo. Here's why
- Posted on April 17, 2026
- By Los Angeles Times
- 10 Views
Nike is denied trademark for Bronny James 'b9' logo. Here's why
The 'b9' logo denied due to 'likelihood of confusion' with Back9 Golf Apparel's registered mark. James has worn shoes bearing the logo in some Lakers games.