NFL goes after Gen Z fans by courting creators on YouTube, Instagram and Snapchat
- Posted on February 7, 2025
- By CNBC
- 3 Views
![](https://image.cnbcfm.com/api/v1/image/108098803-1738872529516-IMG_4732.jpeg?v=1738874409&w=1920&h=1080)
NFL goes after Gen Z fans by courting creators on YouTube, Instagram and Snapchat
![](https://image.cnbcfm.com/api/v1/image/108098803-1738872529516-IMG_4732.jpeg?v=1738874409&w=1920&h=1080)
Hundreds of creators have swarmed New Orleans for Super Bowl 59, getting paid big contracts to make content for brands like Microsoft, Verizon and Nike.