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Newfoundland axes unpopular U.K. soccer sponsorship. Was it really so bad?

Posted on April 24, 2026
By The Toronto Star
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1 min read

Newfoundland axes unpopular U.K. soccer sponsorship. Was it really so bad?

ST. JOHN'S - The Newfoundland and Labrador government's unorthodox sponsorship of a fourth-tier soccer team in England is over, but not all marketers agree it deserved widespread scorn.