Netflix Is Dialing Up Live Sports With an NFL Christmas Spectacular
- Posted on December 23, 2024
- By Vanity Fair
- 3 Views
Netflix Is Dialing Up Live Sports With an NFL Christmas Spectacular
The yuletide doubleheader, complete with a Beyoncé half-time show, comes on the heels of the Tyson-Paul juggernaut and megadeals with WWE and FIFA, signaling the streamer’s growing appetite for sports. The goal, says one Netflix exec, is “big audience and big conversation.”
