Nestle to cut more costs, step up marketing under CEO Freixe

  • Posted on November 19, 2024
  • By Business News Today
  • 1 Views
Nestle to cut more costs, step up marketing under CEO Freixe

Nestle, under new CEO Laurent Freixe, is planning a series of changes to boost growth. The company will increase advertising and marketing efforts while cutting costs and separating its water and premium drinks business. Nestle aims to achieve cost savings of at least $2.83 billion by 2027 and expects organic growth to exceed 4% in the medium term.
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