NBC’s plan to win the sports year: Super Bowl, Olympics, then every Sunday: MoneyCall

  • Posted on February 4, 2026
  • By Google News
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NBC’s plan to win the sports year: Super Bowl, Olympics, then every Sunday: MoneyCall

Welcome back to MoneyCall, The Athletic’s weekly sports business cheat sheet. Name-dropped today: Mike Tirico, Molly Solomon, Bad Bunny, Cadillac, Josh D’Amaro, Bob Kraft, Bill Belichick, Gary Bettman, Bronny James, Olivia Dean, Lindsey Vonn, Ilia Malinin, Jordan Stolz, Claude and more. Let’s go: The Week/Month/Year of NBC Despite the fact that I — and maybe about 130 million others — will be tuned in to NBC on Sunday night for the Super Bowl and then two weeks of the Olympics, the network’s plans for perpetual Sunday night sports dominance snuck up on me. Hat-tip to Jon Lewis at...
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