My phone constantly on silent because...: Nikhil Kamath on why chasing 'engagement' made internet annoying

Nikhil Kamath, CEO of Zerodha, sparked social media debate on phone notifications. He emphasized Zerodhas practice of not sending unnecessary emails or alerts. Critics commended Zerodha for focusing on user trust. Kamath reiterated that avoiding intrusive notifications benefits customers long-term, even if it does not immediately benefit business. Users supported his stance online.