Mukesh Ambani eyes fast fashion supremacy with Shein. Are Trent, Nykaa at risk?

Mukesh Ambani-led Reliance Retail has re-launched Shein in India, sparking a fast fashion war and challenging competitors like Trent's Zudio and Nykaa Fashion. Despite potential competitive pressures, experts suggest that Shein's online-first model might face challenges in supply chain establishment and unit economics.