Most of Instagram's ads ran on Reels in 2025, data shows
- Posted on January 20, 2026
- By CNBC
- 3 Views
Most of Instagram's ads ran on Reels in 2025, data shows
More than half of all ads on Meta's Instagram ran in the service's short-form video Reels product in 2025, up from 35% in 2024, according to Sensor Tower.
