Modern trade gets quick commerce check as users pivot online; grocery chains’ volume growth falls to 4% in July-Aug
- Posted on October 20, 2024
- By Financial Express
- 1 Views
Modern trade gets quick commerce check as users pivot online; grocery chains’ volume growth falls to 4% in July-Aug
While modern trade contributes around 12-15% to FMCG sales, traditional trade contributes 80% and e-commerce, which includes quick commerce, contributes 5-8%.
