Meet The Sixth-Generation Family Behind Italy's Beloved Bitter Spirit
- Posted on February 15, 2026
- By Forbes
- 2 Views
Meet The Sixth-Generation Family Behind Italy's Beloved Bitter Spirit
The billionaire Branca family has made the popular digestif Fernet-Branca for 180 years. The Milan-based business now has $500 million in annual revenue is already making plans for the seventh generation.
