Maha Kumbh: How gods drive India's consumer economy

Maha Kumbh Mela, starting today at Prayagraj, is the world's largest human gathering with significant economic implications. Over 40 crore people are expected, leading to an estimated Rs 2 lakh crore in spending. Major brands are investing heavily in advertising to tap into this event. This festival highlights the crucial role of festivals in driving India's economy.