Lucky Grapes? Blinkit sees record demand as Indians join the ‘12 grapes’ New Year craze

The viral Spanish tradition of eating 12 grapes at midnight for luck fuelled a surge in grape orders on New Years Eve in India. Blinkit reported delivering seven times more grapes than usual, reflecting the customs growing global influence. Rooted in Spains 19th-century history, the ritual symbolises prosperity for the coming year. Social media trends and cultural ties have further popularised this practice worldwide, making grapes an unlikely star of New Year celebrations.