Louis Vuitton to branch into beauty products, taps makeup star Pat McGrath
- Posted on March 5, 2025
- By Business News Today
- 1 Views
Louis Vuitton to branch into beauty products, taps makeup star Pat McGrath
Louis Vuitton will launch beauty products this fall, appointing Pat McGrath as creative director. This move aims to counter slow sales, targeting younger consumers with affordable makeup options. The collection includes 55 lipsticks and will be available in over 100 stores worldwide, with production in France.
