Loss-making Burberry puts focus back on trench coats in a turnaround plan
- Posted on November 14, 2024
- By CNN
- 3 Views
Loss-making Burberry puts focus back on trench coats in a turnaround plan
Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a revamp that sent its shares up sharply.
