L’Oréal hails ‘lipstick effect’ as war boosts sales of small comforts
- Posted on April 23, 2026
- By The Times
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- 1 min read
L’Oréal hails ‘lipstick effect’ as war boosts sales of small comforts

The cosmetic group attributed strong growth — particularly in Europe — to consumers seeking affordable luxuries amid economic uncertainty and high inflation