L'Oreal acquires South Korea's Dr.G in skincare deal with Migros
- Posted on December 23, 2024
- By Business News Today
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L'Oreal acquires South Korea's Dr.G in skincare deal with Migros
L'Oreal acquires South Korean skincare brand Dr.G from Migros, aiming to capitalize on the growing global popularity of K-Beauty. The acquisition will boost Dr.G's presence in South Korea and internationally, meeting rising demand for effective and affordable skincare. This follows L'Oreal's previous acquisition of South Korean makeup firm 3CE in 2018.