Life in a metro? Gen Z is increasingly saying 'no'

Indian youth are moving away from megacities. They are choosing Tier 2 and Tier 3 cities. These smaller cities offer better work-life balance and lower costs. Hiring is increasing in cities like Jaipur and Coimbatore. E-commerce and retail companies are expanding there. Gen Z values balance and affordability. They are finding new opportunities in these rising cities.