Lego is about more than just kids’ toys—its adult collectors are proving lucrative for the Danish company’s $9.7 billion in sales
- Posted on December 18, 2024
- By Fortune
- 1 Views
Lego is about more than just kids’ toys—its adult collectors are proving lucrative for the Danish company’s $9.7 billion in sales
In 2020, Lego launched its adult-focused category. Adults also introduce kids to Lego, making them a group critical to the Danish toymaker.
