Lego doubling down on China market
- Posted on July 15, 2025
- By The China Daily
- 4 Views
Lego doubling down on China market
The opening of Legoland Shanghai Resort on July 5 has been key to Lego Group's long-term strategy in China, marking a major milestone in its efforts to build a full ecosystem — from retail and brand experiences to product innovation and education. continue reading...
