Allure

October 10, 2025

Finally, Long-Lasting Lipsticks That Actually Feel Comfortable to Wear All Day

No cracking in sight.

Allure

October 10, 2025

Your Best Defense Against Dryness? Hydrating Serums, of Course

Dewy dumpling status, unlocked.

Allure

October 9, 2025

PSA: These 50+ Prime Day Beauty Deals Are Still Up for Grabs

It's not too late to score big.

Allure

October 9, 2025

Prime Day 2025 Is Over, but You Can Still Shop These K-Beauty Deals

The chase for glass skin never stops.

Allure

October 9, 2025

Walmart's Beauty Department Is Seriously Underrated

Good-as-new Dyson tools, luxe-inspired scents, and so much more.

Allure

October 8, 2025

These Prime Day Competitor Deals Did Not Come to Play

Shop Ulta, Dermstore, Nordstrom, and more.

Allure

October 8, 2025

My Favorite La Roche-Posay Face Cream Is on Sale for Prime Day

Stock up before colder weather hits—your skin will thank you.

Allure

October 8, 2025

25+ Best of Beauty Winners Are on Sale During Prime Day

Your Amazon cart just got an upgrade.

Allure

October 7, 2025

Yes, Drugstore Shampoos Pull Their Weight (And Then Some)

No gimmicks, no fluff—just hair care that works.

Allure

October 7, 2025

Meet the Lip Stains That Outlast Your Longest Days

Featherlight textures, vivid colors, and zero flaking.

Allure

October 7, 2025

Dry Hair? Your Shampoo and Conditioner Might Be the Issue

These are the formulas that add luster and softness back to our strands.

Allure

October 7, 2025

La Roche-Posay Is the Drugstore Staple That Goes Above and Beyond

Derms swear by the French pharmacy icon for formulas that calm, protect, and restore sensitive skin like no other.

Allure

October 7, 2025

These Blowout Brushes Will Transform Your A.M. Routine

They merge a brush and dryer for faster, shinier, and frizz-free styles.

Allure

October 7, 2025

So Much K-Beauty! Here Are the Products You Really Need

Hundreds of hours of testing boil down to this elite curation.

Allure

October 7, 2025

PSA: This Is the Only Prime Day Beauty Roundup You Need

Instant add-to-cart deals.

Allure

October 7, 2025

30+ Best of Beauty Winners Are on Sale During Prime Day

Your Amazon cart just got an upgrade.

Allure

October 7, 2025

30+ Prime Day K-Beauty Deals—Because We’ll Never Stop Chasing That Glow

The sale just started, but our carts are already full of favorites from CosRx, Biodance, and Medicube.

Allure

October 6, 2025

Your Face Wash Shouldn't Be One-Size-Fits-All

These formulas go beyond cleansing to target dryness, acne, and beyond.

Allure

October 6, 2025

These Primers Don’t Settle, Slide, or Crease on Mature Skin

Great makeup is all about great prep.

Allure

October 6, 2025

K-Beauty Cleansers Turn a Chore Into a Treat

Washing your face never felt so good.

Allure

October 6, 2025

These Peptide Serums Smooth, Plump, and Bring Bounce Back to Skin

Peptides aren’t Botox, but they're still stars in any fine line-reducing routine.

Allure

October 6, 2025

These Tightening Body Lotions Deliver Firmer Skin Over Time

It's not magic—just retinol and peptides.

Allure

October 6, 2025

My Favorite CosRx Product *Isn’t* the Snail Mucin Essence

Sorry, TikTok.

Allure

October 6, 2025

Body Washes Don’t Have to Be Boring—These Are Proof

The best lather you'll ever experience? We think so.

Allure

October 5, 2025

These Chanel Gifts Are So Good, You’ll Want to Keep Them for Yourself

Extra special and extra chic.

Allure

October 5, 2025

These Dermaplaning Tools Are All Glide, No Nicks

Unlock smoothness you didn't even know was possible.

Allure

October 4, 2025

No One Is Doing K-Beauty Quite Like Medicube

These are the products worth snapping up now.

Allure

October 4, 2025

I Spent a Year Testing Out Self-Tanner—Here’s What I Kept

Our top pick is a 2025 Best of Beauty Award winner.

Allure

October 3, 2025

Derms Swear by These Body Lotions for Aging Skin

The doctor is in, and so is glowier, firmer skin.

Allure

October 3, 2025

These Are the Lip Combos Allure Editors Actually Wear Every Day

No gatekeeping here.

Allure

October 2, 2025

Red Light Therapy Masks Can Be an Investment. Start With These

They can improve wrinkles and tackle acne.

Allure

October 2, 2025

Glass Skin for Less? Tons of K-Beauty Deals Are Live for Amazon Prime Day

Shop the early sales—from Biodance to CosRx—before they’re gone.

Allure

October 2, 2025

A New Sunscreen Filter Is Coming to the U.S. Next Year

It’ll be our first since the last millennium.

Allure

October 2, 2025

Best of Beauty Winners on Sale? No, You're Not Dreaming

Prime Day deals are dropping early—and they're *good.*

Allure

October 1, 2025

PSA: Some of the Best Retinols Are at the Drugstore

These affordable formulas brighten, smooth, and refine like the pricier stuff.

Allure

September 30, 2025

We’ve Tested Hundreds of Eyeliners, and These Are the Absolute Best

Zero tug, all glide.

Allure

September 30, 2025

These Clay Masks Deep-Clean Pores Like a Vacuum

And leave you glowing.

Allure

September 30, 2025

Bring Out the Bounce With These Curl Creams

Alone or cocktailed, they can't be beat.

Allure

September 30, 2025

Hair Serums Are the Secret to Stronger, Smoother Strands

They're targeted, potent, and designed to give hair exactly what it needs.

Allure

September 30, 2025

The High Price of Maintaining Your Skin on Ozempic

GLP-1 patients are budgeting for lasers, radiofrequency, and pricey new creams to head off potential skin changes. Will it be worth it?

Allure

September 29, 2025

These Skin Tints Prove Less Really Is More

When foundation feels like too much, these lightweight heroes step in.

Allure

September 29, 2025

Say Goodbye To Melting Makeup With These Oily Skin-Friendly Primers

Because your face shouldn't feel like a slip 'n slide by midday.

Allure

September 28, 2025

It Doesn’t Get Any Easier Than a Good Blush Stick

Swipe, blend, glow.

Allure

September 27, 2025

Found: Group Chat-Worthy Gifts for Teen Girls

Cool auntie status, achieved.

Allure

September 26, 2025

Here's Exactly What to Get the Woman Who Already Has Everything

These gifts never miss.

Allure

September 26, 2025

Finally, Cream Blushes That Actually Last All Day

Your perfect flush, delivered.

Allure

September 26, 2025

The Allure Best of Beauty Hall of Fame Just Keeps Growing

Meet some of the winningest products in red-seal history.

Allure

September 25, 2025

This 2010s Hair Look Is Inspiring Fall’s Biggest Braid Trend

Experts break down the origins of this edgy protective style—and how to pull it off in 2025.

Allure

September 25, 2025

Glass Skin, Incoming—a Ton of K-Beauty Is Already on Sale for Amazon Prime Day

Medicube, CosRx, gang's all here.

Allure

September 25, 2025

The Secret to Flawless False Lashes? A Good Lash Glue

We're talking a week of wear—sometimes more.