Labubus might be the perfect avatar of 2025

Labubus, quirky toy charms born from Dutch author Kasing Lungs books, have become a $1 billion global craze, outselling Barbie and propelling Pop Marts founder into Chinas richest ranks. Popular with celebrities and collectors, they blend fashion, fandom, and speculation, spawning fakes and resale markets. Their busu-kawaii appeal and randomised sales epitomise 2025s unpredictable consumer culture.