Japan's ASICS to boost India sportswear production to 40% amid import restrictions, executive says
- Posted on June 16, 2025
- By Yahoo News
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Japan's ASICS to boost India sportswear production to 40% amid import restrictions, executive says
(Reuters) -Japanese sportswear giant ASICS will ramp up India manufacturing to 40% from 30% over the next few years to ensure steady supply, a top executive told Reuters, as the country's regulations force global brands to pause imports of footwear. ASICS, which has also paused imports, said bringing in footwear from any country is not feasible without government certification. "To address this critical situation, we are strategically developing local production capabilities," ASICS India Managing Director Rajat Khurana said.