Japanese TikTok Star Mumeixxx Attracts More Than 4.6 Mil. Followers; ‘Adorable’ Videos Showing Drastic Difference in Appearance Draw In Fans

Mumeixxx, a 20-year-old TikTok star in Otsu, boasts more than 4.6 million followers on the platform.She began posting videos in earnest in the summer during her first year of high school and quickly gained popularity for her “adorable” and “addictive” videos. In 2024, she also made her debut as a singer.Mumeixxx, read as Mumei, performs choreographed dances to match each song’s lyrics, and her makeup and outfits also change during videos.Born in 2004, Mumeixxx uploads content to TikTok every day, full of carefully crafted ideas and surprises. The videos are short, ranging from a just a few seconds to about 20 seconds, but she spends about two to three hours filming and editing them.“I enjoy it so much that I lose track of time when I really get into it,” she said. She started posting videos with her friends in her third year of junior high. In July 2020, when she was in high school, she began to seriously post content on TikTok under the name Mumeixxx. She said she chose the name because she was “mumei,” which means “unknown” in Japanese.In October of that year, one of her videos went viral. It was a 23-second video that started with her filming her face from below, showing a sullen expression and a double chin for a while. Then she changed the position of the camera in front of her face, showing an angelic smile in the last five seconds.“I thought that making weird faces would get me some attention, but I was wrong,” she said. “I realized that people watch me because my appearance can change so drastically.”