Jaguar Land Rover is betting wealthy customers will pay extra to paint their car the same color as their private jet or yacht
- Posted on January 27, 2025
- By Fortune
- 2 Views
Jaguar Land Rover is betting wealthy customers will pay extra to paint their car the same color as their private jet or yacht
Unable to keep pace with more mainstream European premium brands like Mercedes, JLR is hoping to cater to luxury customers that might otherwise opt for a Porsche.
