Jack Daniel's maker Brown-Forman to favor Pernod Ricard bid over Sazerac, source says
- Posted on April 20, 2026
- By Google News
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Jack Daniel's maker Brown-Forman to favor Pernod Ricard bid over Sazerac, source says
The family that controls Brown-Forman favors a potential sale to French distiller Pernod Ricard over a rival proposal from American spirits group Sazerac, a person familiar with the matter told Reuters on Monday.
