It's game on: IPL Ad revenues may cross Rs 6,000 crore this year

The Indian Premier League 2025 ecosystem is set to generate ₹6,000-₹7,000 crore in advertising revenue across TV, digital platforms, team sponsorships, and on-ground ads. JioStar, the official rights holder, expects ₹4,500 crore in revenue. IPL teams could collectively earn up to ₹1,300 crore, while the BCCI anticipates ₹800-₹900 crore from sponsorships.