‘It started as a WhatsApp group…’ Aadit Palicha on Zepto’s origin story
- Posted on April 19, 2025
- By Financial Express
- 1 Views
‘It started as a WhatsApp group…’ Aadit Palicha on Zepto’s origin story
The timing couldn’t have been sharper. India was emerging from the pandemic’s grip, with consumers hooked on the ease of online grocery shopping but frustrated by sluggish deliveries.
