Is hyper-personalisation the future of customer experience or a potential pitfall?
- Posted on October 21, 2024
- By Financial Express
- 1 Views
Is hyper-personalisation the future of customer experience or a potential pitfall?
At what point does hyper-personalisation shift from enhancing the customer journey to eroding trust and alienating consumers? Is there a tipping point where the desire for relevance becomes too invasive for comfort?
