IPL’s time-out could lead to a 35% ad revenue wipeout
- Posted on May 9, 2025
- By Financial Express
- 2 Views
IPL’s time-out could lead to a 35% ad revenue wipeout
A mid-season IPL 2025 pause could slash ad revenues by up to 35%, hitting JioHotstar and team incomes hard. Brands reassess marketing plans amid cancellation risks, while experts weigh force majeure clauses and revenue recovery strategies in a high-stakes advertising environment.
