IPL 2025 ad revenue projected to hit $600 million due to rights consolidation: MPA

IPL 2025 advertising revenue is projected to reach $600 million, a 50% increase from 2024, driven by the JioStar merger under Reliance Industries. This consolidation streamlines audience targeting, impacting a combined TV-digital viewership of 500 million. JioStar added 3.5 million pay-TV subscribers in 2025 and commands the Indian SVOD market with 250 million paying subscribers.