IPL 2024 boosts celebrity ads; Akshay-Twinkle, Ranbir-Alia, Virat-Anushka lead as top endorsing power couples
- Posted on January 31, 2025
- By Financial Express
- 2 Views
IPL 2024 boosts celebrity ads; Akshay-Twinkle, Ranbir-Alia, Virat-Anushka lead as top endorsing power couples
Film stars collectively contributed 77% of all celebrity-endorsed ad volumes, followed by sports personalities at 14% and TV actors at 9%.
