Inside the rise of Gen Z’s nostalgia-fueled plush-toy craze as they delay adulthood
- Posted on December 22, 2025
- By CNBC
- 3 Views
Inside the rise of Gen Z’s nostalgia-fueled plush-toy craze as they delay adulthood
"The economy, the wars, everything is really depressing and serious, whereas toys just bring a little bit of joy back into life," one toy director said.
