Influencers are playing a big role in this year’s election. There’s no way to tell who’s getting paid for their endorsements

  • Posted on October 29, 2024
  • By CNN
  • 1 Views
Influencers are playing a big role in this year’s election. There’s no way to tell who’s getting paid for their endorsements

Partnerships with influencers have become an increasingly popular campaign strategy. But a regulatory gap means that unlike political ads that run on TV — or typical sponsored content that influencers post for brands — content creators are not required to disclose if they’ve been paid to endorse a candidate or speak about a political issue on their page.
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CNN

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