Indriya’s Shantiswarup Panda on redefining fine jewellery with tradition, innovation, and a hyper-local strategy

In a recent conversation with BrandWagon Online, Shantiswarup Panda, CEO, Indriya, discusses how the brand is positioning itself in the competitive fine jewellery market, balancing heritage craftsmanship with innovative design, and leveraging a hyper-local marketing strategy to build a strong presence in key urban clusters.