India’s festive e-commerce hits $14 billion GMV, driven by 13% growth in tier-2+ cities and early sales surge, reveals Redseer report
- Posted on November 15, 2024
- By Financial Express
- 2 Views
India’s festive e-commerce hits $14 billion GMV, driven by 13% growth in tier-2+ cities and early sales surge, reveals Redseer report
The report highlights that this season saw shoppers increasingly preferring convenience and a mix of value and premium products, with tier 2+ cities driving much of the growth
