Indian kids now spend 60% more time watching videos online than two years ago: Kantar report
- Posted on November 13, 2024
- By Business News Today
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Indian kids now spend 60% more time watching videos online than two years ago: Kantar report
Gen Alpha's influence is rapidly growing, shaping family decisions from food to technology, according to the 2024 Kidscan India Report by Kantar. This digitally-savvy generation is spending more time online, influencing purchasing decisions, and even impacting career choices within their families.