‘I lost a $3m brand deal. I was like: OK, losers!’ Swedish pop provocateur Zara Larsson on fame, fun and fighting the power
- Posted on April 3, 2026
- By The Guardian
- 1 Views
‘I lost a $3m brand deal. I was like: OK, losers!’ Swedish pop provocateur Zara Larsson on fame, fun and fighting the power
After a decade in pop’s underground, Larsson’s radiant fifth album turned her into one of the world’s biggest stars. It’s about time, she says, relishing the attention without sacrificing her morals
