HUL buys Minimalist at Rs 2,995 crore valuation

Hindustan Unilever acquired a 90.5% stake in D2C beauty brand Minimalist, valuing it at Rs 2955 crore. The transaction will complete by June. Minimalist, founded in 2018, saw an 86% revenue jump in FY24. This acquisition aligns with HULs strategy to enhance its beauty portfolio. HUL's focus is on high-growth, premium beauty segments.