How Zepto is poaching workers from Instamart, Blinkit, other rival firms to win the quick commerce war

Zepto, India's quick-commerce unicorn co-founded by 21-year-old Kaivalya Vohra, is aggressively expanding its market share by offering massive salary hikes to attract top talent from competitors like Swiggy Instamart and Blinkit. The startup is spending heavily, with a monthly cash burn of ₹250 crore, to gain an edge in the crowded grocery delivery space. Despite this, the company has secured ₹2,500 crore in fresh funding and continues to grow rapidly, aiming for long-term profitability.